DLSU’s 3rd Student Media Congress 2015 calls on students to experience this dynamic media landscape
After empowering students to become media catalysts in its second year, the Student Media Congress (SMC) held its third year at the DLSU Teresa Yuchengco Auditorium with the theme: “Experiencing Media Dynamics” last October 16-17, 2015. Delegates were encouraged to go beyond exploration and empowerment and experience what this dynamic media landscape has to offer. The congress offered plenary talks, competing and non-competing workshops that signified the dynamism of today’s media landscape.
During the first day of the Congress, five of the biggest and most prominent media personalities were invited to share their experiences, views, insights, and opinions about their respective media platforms – Television, Print, Online, Radio, etc.
Pia Hontiveros, News Anchor of CNN Philippines, delivered the keynote address and talked about the theme of this year’s Student Media Congress. She related her work of being a journalist to the general change and progress of media. The media will create enthusiastic change and show positive progress if it constantly produces outputs that are based on nothing but the truth. “You can be a journalist and a citizen at the same time, but always remember that truth has no nationality.”, she said.
"Print: Reprinting in the Electronic Age." was the title of the talk by the CEO and President of Philippine Daily Inquirer, Sandy Prieto-Romualdez. During her talk, she discussed how everyone strives for meaningful change. She also uttered that we should have the power to know, and have the courage to change. Television
ABS-CBN's Head of Digital Media Services, Dennis Lim, talked about "Television: Captivating Different Screens and Crossing Dimensions." He discussed how a lot of people nowadays are consumed by online videos. But he also mentioned that each and every one of us has our own different ways of accepting and consuming the contents being offered to us. Mr. Dennis Lim also explained that in order to have a good online channel, one must have the four pillars – great content, platform support, community and collaboration, and monetization. Online
“Don’t let social media take over your life.”, this was what Merlee Jayme, the Chief Creative Officer of DM9 Jayme Syfu, uttered during her talk about “Online: The Culture of Social Media Dependency”. She strongly asked the crowd to be vigilant, and not to put everything on social media. These days, people reveal an inappropriate amount of details about their lives on the internet, even the private ones. She’s concerned about how social media is slowly taking over our lives. For her, today’s generation must be responsible in everything that is being posted online.
“Kung kaya mongi-dramatize, i-dramatize mo, but don't let it sacrifice the truth of the story.” Ka Rene Sta. Cruz, Senior Anchorman of DZBB, said during his talk about “Radio: Transmitting Relevance in the 21st Century. He also expressed the importance and contribution of radio especially during the 1986 EDSA Revolution. Without it, events and circumstances could’ve turned differently. He is also confident that the relevance of radio will not go missing, even we are in the 21st century already.
After the five plenary talks, delegates took the challenge by participating in the competing workshops offered by the Congress. These workshops were headed by the best media mentors of today, and among those were some notable speakers such as Ricky Lee, Benjamin Tolentino, John Ed De Vera, ManixAbrera, Jimmy Domingo, and many others.
Day 2 of Student Media Congresses was consisted of Non-competing workshops – hands-on and interactive. Like the competing workshops, these were headed by significant and remarkable speakers such as Cathy Garcia-Molina, Dan Villegas, Mike Enriquez, Francis Kong, Joyce Pring, Erwin Romulo, and many others.
The 3rd Student Media Congress capped off with UNVEIL, an annual awarding and closing ceremony of the Congress. This aimed to recognize the outstanding outputs created during the competing workshops and to celebrate local music talent. The Ransom Collective and Jensen and the Flips gave exceptional musical performances for everyone who had been part of the event.